This article discusses how to use LinkedIn to build your professional profile and enhance your network.
Build your network
LinkedIn shows any mutual connections that you have with someone, which is a valuable tool for building beyond your first-degree network. Begin by connecting with your direct contacts by uploading information from your email accounts. You can then browse the connections of those in your network for new relevant contacts.
There are thousands of groups on LinkedIn where professionals "meet" to discuss the latest happenings in their industry or things they are interested in. Joining in the conversation is a great opportunity for you to build your visibility and position yourself as a thought leader.
You could even choose to start a group around something you have a professional interest in — this automatically positions you as a leader on that topic. Share relevant content and start pertinent discussions and member activity will follow.
Start by joining The Tax Institute's LinkedIn group and get involved with the discussion.
Promote your business
Due to the business-focused nature of LinkedIn, the site offers ample opportunity to interact with decision-makers, generate leads and form strategic alliances.
Setting up a company page for your business on the site allows users to "follow" your business and keep up to date with the latest happenings.
Want to know more?
Learn more about building your profile on LinkedIn. The LinkedIn Learning Centre offers valuable tips and hints on how to get the most out of the site, and includes user guides for new users and small businesses.
New to social media?
Connect with The Tax Institute and join the conversation.
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Coming soon: Getting started with Facebook.